Driving Engagement with Instagram & Facebook Shopping
Caff
OCTOBER 7, 2021
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about products every month ( source ). Instagram is no doubt stepping into e-commerce with the upward trend of online shopping. Retail e-commerce sales were about 18% of all retail sales worldwide in 2020, and that is predicted to increase to nearly 22% by 2024.
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