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Looking to build your farm business brand online and engage a broader audience? With over 1 billion users, Instagram is one way to connect with current and prospective customers, and improve your online presence. Here are some basics to get familiarized: Professional Instagram Account vs. Personal Profile A personal account is used to connect with friends, family and businesses, whereas a Professional Instagram Business Account is best used for marketing your business.
Because good ideas are too rare, it's a real joy when you hit a homerun with a great idea. Such is the case with our Polyface Gatherings this year. That idea came to me following the pop-up Weston A. Price Foundation (WAPF) shindig here last fall when the Atlanta hotel suddenly canceled their national conference. WAPF staffers and friends had no time to book somewhere else and reached out to me about hosting something here at the farm.
Many of you know that I started a podcast for Top Producer back in April called the Farm CPA (yes, I know that is very original). We try to have a release every Tuesday and so far I think I have met that deadline. The podcast is primarily a conversation with farmers but we have had various other sessions with people associated with ag. Sara Schafer, the editor of Top Producer recently did an article on how these farmers define success.
There are a multitude of social media platforms to choose from these days! The good news is, you don’t have to use every platform to market your farm. As a powerful visual medium and storytelling tool (aren’t vegetables and baby animals the most photogenic out there??), Instagram is an effective outlet to engage with your audience, connect with the farming community, and convert followers into customers.
Email is probably the single most important tool in your marketing toolbox. If you’re not using email marketing to promote your business already, here are three reasons why you should make it a top priority: Audience – Everyone who uses the internet on a regular basis has an email address and 91% of consumers check their email on a daily basis.
In our discussions with farmers many state that they plan on signing up for social security at age 62 since they don’t trust it to be around for all of their lifetime. However, if they sign up for social security before their normal retirement age (NRA) which ranges between age 66 and age 67, you are subject to an earnings test. If you are born after 1959, the NRA is now age 67.
Due to possible major changes in gift and estate taxes by year-end, the use of an Intentionally Defective Grantor Trust (IDGT) is becoming more popular for making large gifts in 2021. But what is an IDGT. It is an irrevocable trust that will remove the contributed assets from your estate but you will continue to be taxed on the income during your lifetime.
If you have done any in-person, or even online retail in the past year a customer has probably asked if your business accepts Google Pay or Apple Pay. Expect to hear a lot more of that question. According to one study , the mobile payment market was worth $800 billion dollars in 2019 and is expected to reach 8 TRILLION (with a T) by 2027. As a small business, it might seem intimidating to figure out how to accept these digital payments at your market or farm stand, or even with your online sale
If you have done any in-person, or even online retail in the past year a customer has probably asked if your business accepts Google Pay or Apple Pay. Expect to hear a lot more of that question. According to one study , the mobile payment market was worth $800 billion dollars in 2019 and is expected to reach 8 TRILLION (with a T) by 2027. As a small business, it might seem intimidating to figure out how to accept these digital payments at your market or farm stand, or even with your online sale
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