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This app set out to fight pesticides. Once VC stepped in, the app helped sell them.

Food Environment and Reporting Network

The Streys had studied geography and soil science at Leibniz University Hannover in Germany. At home, they ran in local punk circles, and a trace of anti-establishment nonconformity has colored their work in agriculture. During pitches, Strey told me, she saw how investors lit up at just the mention of data. “[The

Pesticide 103