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Two organizations want to put an end to the wild west of claims and prove, through certification, that food labeled regenerative is genuinely the gold standard of sustainability and not just another marketing buzzword. Land to Market frames its products as coming “from land that is regenerating.” But it’s not quite that simple.
Carbon offsetting schemes are already being used to market huge numbers of products and we believe that building soil carbon stocks is no different,” he explains. Her simple solution is to “pay farmers an additional premium, supported by the market, for sustainable cocoa and reap the long-term benefits.”
But will the current trend away from ploughing towards direct drilling and the accompanying use of glyphosate bring the benefits advocates claim, or could this make matters even worse? Richard Young follows on from his article, Speed the plough or the direct drill and sprayer?
Through careful observation of land and climate, Jenna and Thomas have gradually built two cabins, a greenhouse, an organic market garden, and apiary. Often, in conventional agriculture, muskeg areas and sloughs are drained and ploughed. They’re also in the process of establishing a shelter belt and heirloom flower garden.
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